More reading: Ben Thompson has an excellent deep dive into Line’s flash sales and stickers strategy at Stratechery. And, oh yeah, Line is said to be considering an overseas IPO this year, which analysts say could put the value of the company around $10bn. This could be a hugely instructive move for WhatsApp. These were technically ads, but clearly not invasive enough that make people bristle. This month, experiments with “flash sales” in Thailand resulted in 5.5m out of the country’s 22m total Line users signing up to buy discounted food and cosmetics. Why it’s worth watching: Line has made money selling sticker emoticons and games – not far from the types of diversions you’d find on Facebook. Numbers: Approximately 300m users, only 50m of them in Japan Where it’s popular: Japan, Thailand, Spain Short attention span version: Born and bred in Silicon Valley by two ex-Yahoo employees, this app registers one million new users per day, and 450m users per month use the service to send text, photo and video. The Guardian’s Dan Gilmor takes a look at a world where Zuckerberg, not phone service providers, dominate communication.) App: WhatsApp (And if that sounds creepy, that’s because it sort of is. ![]() These apps provide services that WhatsApp/Facebook may hope to emulate in the race to make money and literally monopolize the world’s attention. And messages allow people to buy stuff – lots and lots of stuff – in an almost criminally seamless manner.Ĭonsider the following a 101 guide to some of the messaging apps you may not have heard about, including a brief refresher on WhatsApp. Messages provide for the fastest way for people to connect or find each other in a crowd. For another, it’s quieter messages deliver a stream of photos, video or simple text direct from loved ones, without the added noise of everyone else on the internet. ![]() For one, it’s a medium used by people all over the world.
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